sessions / Videos / Building your career as an Advertising Director

Building your career as an Advertising Director,
getting future ready

Expert: Siddharth Jain

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Get ready to have a candid conversation with the young and talent Director/ Writer 🎥 ✍🏻 Siddharth Jain as he shares his experiences, insights and preparation methods for advertisements and scripts. He will also be sharing his experiences and advice, along with valuable tips and tricks, for aspiring Ad directors/ writers.

Don’t miss out on this amazing opportunity to learn about filmmaking, commercials and writing scripts.

  • Identifying clients and building a pitch – deal with clients
  • staying true to yourself as a film maker – how to stay true to yourself and not sell your soul
  • Finding the right balance in creativity and commercialism
  • ⁠The future of ad film making
  • ⁠How to write a script / creative as per the client / agency brief

Siddharth Jain

Writer- Director
Siddharth Jain defied the odds, arriving in Mumbai without an artistic background but driven by creative ambition. Learning filmmaking firsthand from industry experts, he pursued his dream of directing. A pivotal moment came when he collaborated with Sandeep Khosla and Abu Jani, resulting in a groundbreaking brand launch. Six years later, Siddharth has directed over 160 films and advertisements , featuring stars like Deepika Padukone, Amitabh Bachchan, Sonam Kapoor and Sidharth Malhotra . His journey is a testament to the limitless power of determination and hard work in the creative realm.
  1. 40:27 – 42:09: How do you find clients for your projects?
  2. 42:24 – 44:06: How to send scripts to a casting director?
  3. 44:52 – 47:38: How do you approach the creative process when developing concepts for a brand? Are there any specific processes/techniques effective?
  4. 48:11 – 48:50: Is storyboarding important for every shoot?
  5. 49:02 – 49:40: How do you manage a creative block?
  6. 49:47 – 51:25: How do you collaborate or find your crew?
  7. 51:52 – 53:18: Have you ever tried to deal with a difficult client?
  8. 53:26 – 54:40: How do you handle difficult decisions?
  9. 55:00 – 57:30: Do you have a team? How big should the team be and how do you create one?
  10. 57:48 – 59:21: From a director’s point of view, should the actor know the workings behind the camera?
  11. 59:48 – 1:00:59: Whom should one approach to pitch their concept?
  12. 1:01:08 – 1:03:46: How to become an AD as a fresher and to whom should one reach out to gain experience?
  13. 1:04:15 – 1:05:34: Is it necessary to move to Mumbai to work in the entertainment industry?
  14. 1:06:13 – 1:07:00: Has the burden of comparison with other people in the industry befallen onto you?
  15. 1:07:27 – 1:10:08: I want to be an actor as well as a filmmaker. Do we need to do a filmmaking course to start the journey of a director? Is scriptwriting essential for a director?
    1:10:51 – 1:13:10: Ideas for switching on and off in work.
  16. 1:13:20 – 1:14:10: How late is too late to start in the industry?
  17. 1:14:30 – 1:15:30: After completing the script, if the budget gets reduced, how to bring out the script according to the budget without disturbing the main character?
  18. 1:15:47 – 1:17:20: What excites you about the future of Indian cinema?
  19. 1:17:49 – 1:19:08: What does a typical day look like for you on a set as a director?
  20. 1:19:19 – 1:20:25: What is more lucrative for job opportunities: AD in ads or films?
  21. 1:20:40 – 1:22:55: Winding up with a thank you note

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Contents

  1. 02:23 – 03:44: About CININFO
  2. 04:34 – 06:30: Sidharth Jain – A writer, an advertising director
  3. 06:53 – 09:04: Making films gets me out of my bed
  4. 09:39 – 14:00: Direction is motivating people to see my vision
  5. 17:14 – 19:20: Always marketing myself. Advice: Advertise yourself
  6. 19:46 – 26:00: To keep your creative self, respect yourself, always be cognizant and aware of where you stand
  7. 27:04 – 29:00: Creatives always under promise and over deliver 100%
  8. 30:44 – 33:02: The stupidest idea will give you the best answer
  9. 33:50 – 35:01: Everything has to be written out
  10. 35:44 – 39:34: I like to write and show the luxury of the product to show people in my project that I am comfortable

Notable work